Olivia is an influence intern at Weber Shandwick where she works closely with the influencer strategy team.She works on the Kellogg's account, supporting associates and executives on RXBAR, Cheez-It, Rice Krispies Treats and Eggo. Olivia sources and briefs infleucners for Q2 and Q3 campaigns. She also contributes to a bi-weekly newsletter for clients called "Cultural Moves."
She worked extensively with Barrio over the past 4 years to build a regional social media presence. She built their social media presence from scratch and grew their Instagram and Facebook following to over two thousand members organically. She has obtained a vast knowledge of social media and analytics through her work with Barrio.
While working at Coastal Society she created email newsletters with a 68% open rate with the addition of direct sales. She also worked in their retail department where she directly dealt with customers and built lasting relationships.
Being able to work in said environments has helped expand her writing skills and media knowledge. Olivia thrives through creative collaboration and is passionate about the environment, fashion and music.
She is interested in working with brands and firms that place emphasis on innovation, collaboration and risk-taking. Ultimately, she is striving for a career in content and social, brand management or influencer marketing.
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